The cewl utility (sudo apt install cewl on Kali Linux) can be used to crawl a website and extract strings that can be used as a word list.

cewl -w $OUTPUT_FILE \
     -d $DEPTH_TO_SPIDER \
     -m $MINIMUM_STRING_LENGTH \
        $URL 

It’s generally worth pulling strings out of a company’s website to seed a word list before attempting password spraying or brute-force login attacks.